Gratitude – A True Measure of your Service Warmth

“Thank you” are the two most important words in the English language.   Yet, how often are you served and end up the only one in the equation doing the thanking?  It is always important and never more so than in today’s tough economy to make sure customers know unmistakably that you do not take them for granted.  If all your customers exited tomorrow (which they certainly could), how well would you fare the day after tomorrow?

The goal of an effective “Thank You” is not simply the expression of a statement but rather the conveyance of a feeling.  We have all been on the receiving end of “thanks” knowing there was little sincerity.  Thanks means communicating gratitude in a fashion that makes customers feel your authenticity.

Great customer service is not “rocket surgery!”  It’s simply focusing on what’s important to customers, not boxing them into absurd boundaries, carefully managing the details to keep the experience simple, and letting them know they are valued.   Service warmth comes from a strong demonstration of gratitude to customers. It is great to provide a sincere “thank you” but a true measure of the warmth of your service comes from a thank you laced with generosity.

How are you warming up your customers experience with an appropriate thank you? Does your gratitude to customers include a strong dose of generosity? In today’s rough business climate we need to forge a “steel-like” bond with our customers. Gratitude and generosity warm up the experience to help you create devoted customers who are loyal advocates for your organization.

We would like to express our sincere “thank you” to the many folks that assisted us in the launch of our new book Wired and Dangerous: How Your Customers Have Changed and What To Do About It this past week. We hope you will use the links below to check out their great work! And if we inadvertently missed someone, please forgive us!

Check out the blog about our book, Wired and Dangerous, at

Listen to our Wired & Dangerous interview on The Expert Access Radio Show with Steve Kayser and Jay McKeever

Read Richard Lavin’s great review of our new book at

Hear our interview with Jim Blasingame, the Small Business Advocate,

Read Carol Roth’s great post “Are Your Customers Just Not Into You?

Check out Sharon Drew Morgen’s great blog about Wired and Dangerous. and

Thanks to Angel and Eric for their great interview at

Check out the Decooda Blog by David Johnson for a great review of our new book Wired and Dangerous –

Read David Johnson’s Sales & Marketing Blog for his great review of our new book Wired and Dangerous –

Thanks to Reg Nordman for our guest post at

Many thanks to those who posted great 5 Star reviews of our book on Amazon –

Thanks to Gary Snyder for our interview –

And last but far from least all of the great folks at Berrett Koehler who worked so hard to get Wired and Dangerous “launched”!


Chip & John




About Chip&John

Chip R. Bell and John R. Patterson are customer loyalty consultants and the authors of several best-selling books. Their newest book is "Wired and Dangerous: How Your Customers Have Changed and What to do About it."
This entry was posted in Blog We Guest For, Great Service is ..., Publications We Write For, Wired and Dangerous and tagged , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Current month ye@r day *