Lawns are a lot different than pastures. Lawns are designed for comfort under foot and attractiveness to the neighbors. Cows care little about either. Therefore, lawns take special high quality grass (like Bermuda, Zoysia or St. Augustine) as well as growth-inducing assistance. However, the biggest variable for lawn success is water. In the deep South with its unusually high summer temperatures, irrigation is often needed to supplement nature’s rain! If you stop lawn irrigation your well-coiffured lawn will begin to look like a weed-infested pasture.
Customers are a lot like gorgeous lawns. They require never-ending attention and care to be properly maintained. Take them for granted and you lose them. Treat them poorly and they will abandon you. Give customers service only when they ask for it and you will not produce a comfortable and attractive relationship. What can you do to irrigate your customer relationships? How can you make certain your customers never go without the elements they need for healthy growth?