Twenty Five Ways to Show Your Loyalty to Your Customers

Welcome to this special blog marking National Customer Service Week October 3-7. We hope you are delivering special care and appreciation to your customers this week.

Most customer relationships don’t end in conflict.  Most vanilla to death.  Neglect is more dangerous than strife; indifference more costly than error.  Great relationships are fueled by affirmation.  Nurturing the bounty of customer loyalty requires more than proper cultivation and seeding.  It must be fertilized with attention and care.

Courting the customer does not end with the sale or transaction.  Superior service providers never take a valued relationship for granted and remain ever vigil for ways to celebrate the joy of the partnership and express gratitude for the return it provides.

Below are twenty-five ways to show your loyalty to your customers.  Use this list to jump start your own list.  Amplify the items to suit your situation and customer.  Remember, what turns on one customer may be a turn off to another.  Recognition comes from the root word “cognoscere” meaning “to know.”  Tailor your affirmation.

  • Invite a customer to an important staff meeting
  • Arrange for a special learning experience for customers
  • Hand write a thank you note to a key customer
  • Send customers greeting cards on all key holidays
  • Name a policy, building, or conference room for a key customer
  • Provide a special parking space for a key customer
  • Start a fund or scholarship in the name of a key customer
  • Provide a donation in the name of your customer to his/her favorite charity
  • Provide a special discount for loyal customers
  • Create a forum that allows for public recognition of customers
  • Remember a customer’s birthday in a unique and personalized way
  • Send customers a subscription to a magazine they value
  • Buy helpful books for key customers (like this ours, just kidding.)
  • Invite customers to you home for a cookout
  • Provide tickets to an event valued by the customer
  • Nominate your customer for a special award
  • Find a way to compliment your customer to their customer
  • Put up pictures of your customer in the cafeteria
  • Invite customers to your facility to talk about their needs and goals to all    employees
  • Feature key customers in your organization’s newsletter
  • Give your customer a gift that you won; like a weekend at __.
  • Poll your customer for their input on important changes you plan to make
  • Ask your customer for advice on how to better run your organization
  • Purchase an ad in a key publication to thank your customers
  • Have an executive write a thank you letter to a key customer


About Chip&John

Chip R. Bell and John R. Patterson are customer loyalty consultants and the authors of several best-selling books. Their newest book is "Wired and Dangerous: How Your Customers Have Changed and What to do About it."
This entry was posted in Customer Devotion, Customer Experience, Customer Loyalty, Customer Relationship and tagged , . Bookmark the permalink.

One Response to Twenty Five Ways to Show Your Loyalty to Your Customers

  1. Chip and John, your suggestions for building customer loyalty are amazing! Every one of these suggestions will help companies build stronger relationships with their customers, which is what it is all about! And, I think giving away a signed copy of your book is a great idea! Thanks for sharing your expertise. Richard Shapiro, The Center For Client Retention

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Current month ye@r day *