Customers are getting weary of service providers overselling them features they do not need and will never need. When my phone bill seemed higher than it needed to be I called my phone service provider and learned I had been paying for a feature I would never use in a million years. The call center reps retort: “You should have read the fine print.”
I recently had my car serviced. When I looked at the bill, it showed a charge for a front end alignment. It just happened that the week prior to this routine service, I had accidentally run over a curb and taken the car into the same car service business for a front end alignment. When I asked for an explanation, the service person said, “We always do a front end alignment when we do a routine oil change.” When I mentioned they had done an alignment just the week before, he advised me: “You should have told us that when you brought your car in for service!”
Many customers are struggling with very tight financial circumstances. And, the scary recession has made them much pickier about getting true value for their hard earned dollar. They expect service providers to be fair in their dealings and customer-centered in their fees and charges. And, when they get “stiffed” by a “rules ‘r us” employee more interested in the size of the bottom line than the source of the bottom line, they quickly exit for a more fair-minded deal. Are you insuring your customers’ swimming pools against theft?