Taking Service Decoration to the Top

The daughter of one of our business partners ordered a CD for her child from CDBaby.  Once her order was shipped, below is the email her daughter received.

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.  Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, March 25, 2011.
We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you, thank you, thank you!  Sigh…  We miss you already. We’ll be right here at http://cdbaby.com/, patiently awaiting your return.

CD Baby
The little store with the best new independent music.
http://cdbaby.com cdbaby@cdbaby.com (503)595-3000

Customers love service with imagination.  How can you pull out all the stops on decorating your customer’s experience?

 

 

 

 

High level hospitality is the focus of Tom Brennan on his CNBC blog.  http://www.cnbc.com/id/40316563

About Chip&John

Chip R. Bell and John R. Patterson are customer loyalty consultants and the authors of several best-selling books. Their newest book is "Wired and Dangerous: How Your Customers Have Changed and What to do About it."
This entry was posted in Customer Experience, Service Innovation, Take Their Breath Away and tagged . Bookmark the permalink.

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