Holiday turkey is not the same without dressing! And, no chef, cook or wanna-be would make dressing without sage. It is a spice used for few other dishes than dressing. Even if it takes yet another trip to the crowded grocery store, it is a must to ensure culinary perfection.
Service is not prepared and delivered to the table of customers without the right spice. And, just like turkey dressing without sage, if you skip the service spice, customers receive a bland, lackluster experience. Service spices are the little extras. It is the doorman with an umbrella, the deli with tasty samples, and the checkout clerk with a smile and compliment. It is the reception area that gives customers the remote control, the car repair that washes your car and the restaurant that remembers your favorite drink.
Service spices work when they are understated and subtle—like sage in the turkey dressing. They delight when they are unexpected and personalized. They create a great memory when they are creative and unique. Innovation is the wellspring of organizational growth today since producing more, faster, better or cheaper is only a table stake in today’s “me too” economy. What can you do to distinctively spice up your service? So, what if you used oregano instead of sage?!!