We have all gotten them…those notices to “Save the Date.” It is an invitee’s attempt to make sure a special event—a wedding, a party or a big deal meeting—gets logged onto our calendars before the official invite can be sent. It signals to the recipient that his or her presence is important; that the event would not be the same without that person. And, it also is a telltale announcement that the event itself is special.
What does “save the date” look like to customers? It might start with a farewell—“Thank you for your business; we look forward to serving you again.” It might be the way we welcome customers as they step over your threshold, visit your website or contact you via their favorite channel. “Save the date” thinking is all about valuing the customer and making it easy for them to be a part of your offering. How can you show customers they are important? Now, go let all your customers know you are inviting them to “save the date.”