What’s On Your Trophy Wall?

In the last few months we have visited the CEO’s of two different companies.  Both had executive offices that were interior decorated to communicate importance and prestige.  Both offices were supported by an administrative assistant that could have written the book on great hosting.  Both offices were on high floors and had superb panoramic views.  Yet, there was one feature that made the two offices very different–what the CEO chose to display on the office wall.

One had framed stock certificates of each of the smaller companies the organization had acquired.  There displayed much like a big game hunter might display the stuffed heads of animals killed.  The other had photos of customers…some with the CEO in the photo; some just customers.  The interesting part to us was the fact that CEO with the acquisition wall made no comment about what was displayed.  The CEO with customer faces was eager to tell us about many of the relationships.  You can guess what mattered to the front line of each company.

People don’t judge you by conversation, but by observation.  What they see you do is far more important than what you say.  What would be on your trophy wall at work?  What photo, plaque or framed distinction would you hang so others might easily gauge what mattered most to you?

About Chip&John

Chip R. Bell and John R. Patterson are customer loyalty consultants and the authors of several best-selling books. Their newest book is "Wired and Dangerous: How Your Customers Have Changed and What to do About it."
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