What Suits Your Attitude?

You are in complete control of your attitude.  Victor Frankl in his classic book, Man’s Search For Meaning, described how prisoners at the Auschwitz concentration camp in World War II determined their longevity by the way they imagined their future.  The book has sold over 10 million copies.  Camp survivors did not let their cruel guards determine their attitude toward life.  While they had no control over their physical fate, they did have total domination over how they emotionally viewed their fate.

Customers love service people with a positive attitude!  At the world famous Stew Leonard’s Dairy, the most successful grocery store in the world, if an employee shows up for work with less than a positive attitude, that employee gets to don the cow suit.  The store’s mascot and brand symbol is a milk cow.  A short time in the cow suit entertaining guests in the store seems to work wonders in transforming a down-in-the-dumps associate into a happy funmeister.  Disneyworld costumed characters are legendary for staying in character, regards of the July heat, noisy crowd, or Monday-morning-after-a-partying-weekend!

You don’t need a suit to convey a happy disposition.  It can come simply for electing to make each day a very special day.  It emerges from an optimistic choice to be more patient, less judgmental and more grateful that you have another day to spread joy to those around you.   Suit up a positive attitude and watch it attract customers eager to give you their funds, their time and their advocacy!

About Chip&John

Chip R. Bell and John R. Patterson are customer loyalty consultants and the authors of several best-selling books. Their newest book is "Wired and Dangerous: How Your Customers Have Changed and What to do About it."
This entry was posted in Customer Delight, Customer Experience, Take Their Breath Away, Uncategorized and tagged , , . Bookmark the permalink.

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