Flowers for Customers

Flowers are warm expressions of affection, compassion and interest.  We dial the florist at Easter for lilies.  During winter holidays we send people poinsettias.  On Mother’s day we order her roses.  A dozen red roses delivered to the office is a sure sign that someone is adored.  But, what about your customers?  What is the flower for customers?

My aunt was in the hospital for surgery.  The afternoon before her operation we dropped in for a short visit.  Her hospital room was filled with bouquets of flowers, mostly from her large family.  Every one of her children had sent her a flower arrangement except Tom, her oldest son. 

“Where are Tom’s flowers?” one competitive sister asked her mother as we were about to leave.  “Oh, Tom gave me the very best flowers,” she said.  “He mowed my lawn and fed my dog!”  Flowers come in many forms.  What flowers have you given your customers today? 

About Chip&John

Chip R. Bell and John R. Patterson are customer loyalty consultants and the authors of several best-selling books. Their newest book is "Wired and Dangerous: How Your Customers Have Changed and What to do About it."
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