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Category Archives: Customer Value
Save the Date for Customers
We have all gotten them…those notices to “Save the Date.” It is an invitee’s attempt to make sure a special event—a wedding, a party or a big deal meeting—gets logged onto our calendars before the official invite can be sent. … Continue reading
Posted in Customer Delight, Customer Devotion, Customer Experience, Customer Value
Tagged valuing customers
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What’s On Your Trophy Wall?
In the last few months we have visited the CEO’s of two different companies. Both had executive offices that were interior decorated to communicate importance and prestige. Both offices were supported by an administrative assistant that could have written the … Continue reading
Liposuction Service: The Problem with the Pursuit of Shortcuts
January is dieting month. Those holiday parties and giant, pull-out-all-the stops meals can add unwanted pounds. Who could pass up trying that casserole? As good as the eggnog and fruit cake were, you could not escape their propensity for turning … Continue reading
Insuring Swimming Pools against Theft
Customers are getting weary of service providers overselling them features they do not need and will never need. When my phone bill seemed higher than it needed to be I called my phone service provider and learned I had been … Continue reading
Fast, Good or Cheap? Customers Want it All
My five-year old granddaughter Annabeth is drop dead cute! And, she is an aggressive soccer player. Anticipating her holiday visit along with her two sisters we bought two backyard soccer goals and a couple of soccer balls. The second morning … Continue reading