Tag Archives: customer insight

Fearing Thunder

It was a stormy night and our three granddaughters were awakened by the loud, shake-the-rafters thunder.  They quickly descended upon our bedroom, eager to sleep with us.  Their arrival triggered a discussion about the difference between thunder and lightning, including … Continue reading

Posted in Customer Expectations, Customer Experience, Customer Insight, Service Recovery | Tagged , , , | Leave a comment

What’s Your Customers’ Minimum Speed?

We are seeing a lot of threshold alarms these days.  Highway freeways tell us “minimum speed 40 mph.”  It is a way of keeping horse drawn buggies off the road.  Minimum orders signal that only volume purchases are allowed.  Even … Continue reading

Posted in Customer Experience, Customer Insight, Customer Intelligence | Tagged , , , | Leave a comment

Customer GPS or Navigation System

My wife recently bought a brand new Lexus SUV.  It came with a navigation system built into the dash.  I think it looks really slick!  It will alert you when there is a traffic accident miles ahead and tell you … Continue reading

Posted in Customer Expectations, Customer Insight, Customer Intelligence | Tagged , , | Leave a comment

If Service Was a Bicycle

The downside of a vacation at the beach can be eating way too much seafood, especially if you happen to be a lover of delicious fare from the deep!  A popular antidote to weight gain from beach banquets is to … Continue reading

Posted in Customer Centric, Customer Expectations, Customer Insight, Customer Intelligence, Customer Relationship | Tagged , , , | Leave a comment

The Taste of Customer Disappointment

“Because of Winn-Dixie” was a 2005 hit movie based on the best-selling novel by Kate DiCamillo.  In one scene the movie’s star, 10-year old Opal (played by AnnaSophia Robb) with her new dog Winn-Dixie, visit the local storytelling librarian, Miss Franny.  … Continue reading

Posted in Customer Intelligence, Customer Loyalty, Service Recovery, Wired and Dangerous | Tagged , | Leave a comment

It’s All about Perspective

Two very inebriated guys were walking along the railroad stepping one cross tie to the next between the iron rails.  “Long stairs, ain’t it!” said one guy.  The other replied, slurring his words, “It’s not the stairs I mind, it’s … Continue reading

Posted in Customer Insight, Customer Intelligence, Wired and Dangerous | Tagged , , | Leave a comment