Tag Archives: Customer intelligence

Customer GPS or Navigation System

My wife recently bought a brand new Lexus SUV.  It came with a navigation system built into the dash.  I think it looks really slick!  It will alert you when there is a traffic accident miles ahead and tell you … Continue reading

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“Your Service Sucks!”

We are in the peak of the season of hyperbole.  Spend a few minutes listening to the scream of the media and you learn, according to some pundit, every candidate is a saint, insane or Satan.  The unemployment rate might … Continue reading

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Curing Service Blindness

A man lived right by the railroad track.  For years, the train roared by his bedroom window at two-o’clock every morning.  He grew so accustomed to it that it never disturbed his sleep.  One night no train came through.  The … Continue reading

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The Storm of Customer Discontent

Sitting by the window on the top floor of a high-rise Dallas hotel provides an amazing panoramic view.  Weather becomes up close and personal.   I watched a major rain storm crawl across the distant plains and deliver a hard punch … Continue reading

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Customer Intelligence vs. Market Intelligence

It’s important to understand how customer intelligence is different from market intelligence. Market intelligence teaches us about a segment or group and discerns how they are similar. Customer intelligence informs us about the individuals who make those buying decisions in … Continue reading

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It’s All about Perspective

Two very inebriated guys were walking along the railroad stepping one cross tie to the next between the iron rails.  “Long stairs, ain’t it!” said one guy.  The other replied, slurring his words, “It’s not the stairs I mind, it’s … Continue reading

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