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Tag Archives: Customer intelligence
“Your Service Sucks!”
We are in the peak of the season of hyperbole. Spend a few minutes listening to the scream of the media and you learn, according to some pundit, every candidate is a saint, insane or Satan. The unemployment rate might … Continue reading
Curing Service Blindness
A man lived right by the railroad track. For years, the train roared by his bedroom window at two-o’clock every morning. He grew so accustomed to it that it never disturbed his sleep. One night no train came through. The … Continue reading
The Storm of Customer Discontent
Sitting by the window on the top floor of a high-rise Dallas hotel provides an amazing panoramic view. Weather becomes up close and personal. I watched a major rain storm crawl across the distant plains and deliver a hard punch … Continue reading
Customer Intelligence vs. Market Intelligence
It’s important to understand how customer intelligence is different from market intelligence. Market intelligence teaches us about a segment or group and discerns how they are similar. Customer intelligence informs us about the individuals who make those buying decisions in … Continue reading
It’s All about Perspective
Two very inebriated guys were walking along the railroad stepping one cross tie to the next between the iron rails. “Long stairs, ain’t it!” said one guy. The other replied, slurring his words, “It’s not the stairs I mind, it’s … Continue reading