Tag Archives: customer segments

It’s Not Meant for You

The Super Bowl ads are a large part of the annual event’s appeal.  It seems like the occasion sports more advertising creativity than any other occasion.  Who can forget the elegance of the Budweiser Clydesdale horses galloping in sync with … Continue reading

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Have it the Customer’s Way

Burger King created one of its more memorable commercial tag lines: have it your way. It’s a fantastic line–at once the most beguiling promise as well as the greatest challenge of the service world. What it really says is that … Continue reading

Posted in Customer Experience, Customer Loyalty, Partnership Principles | Tagged , , | 1 Comment