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Tag Archives: Service Magic; Service Innovation; Customer Delight
The Magic of Clairvoyance
Clairvoyance involves surprising your customer with what you know that they did not expect you to know. It requires a never ending pursuit of customer intelligence and a knack for paying attention to the details. Consider the following example of … Continue reading
The Magic of Transference
Transference is the magician’s tactic called misdirection. It involves establishing a frame of reference or stating a premise that occupies the customer’s attention while something completely different is happening. The magician who gestures and looks off to the left or … Continue reading