Wired and Dangerous, by Chip R. Bell and John R. Patterson, (Berrett-Koehler), will be due in bookstores or your favorite e-seller, late Spring, 2011.
Customers today are picky, fickle, vocal, and “all about me” vain. They are also empowered and wired. Like it or not, the Internet has tipped the balance of power and forever changed the way customers and organizations interact. A single snarky video or damning review gone viral can bring down an entire company. This book provides a tested formula for transforming today’s edgy customers into eager partners.